Here’s a new synergic (thank you b-school) partnership. National Geographic Kids is teaming up with Subway to put adventure toys in their kids meals. Not only is it a great way to get the word out about National Geo Kids (which I didn’t even know existed?) and get kids interested in more than video games and myspace. Being a New Media student, I understand the social and technological advantages of video games (because, yes, I have read scholarly articles about just that), but I still find the cranky old woman in me saying “these kids should be out in the yard eating dirt and falling out of trees, meh!”
Plus, any partnership that could save one more magazine from folding is worth the ad dollars to me.